Zynga despide a 520 empleados, el 18% de su plantilla, y cierra las oficinas de New York, Los Angeles, Austin y Dallas. Todo esto le supondrá un ahorro de 80 millones de dolares.
El CEO de Zynga, Mark Pincus, dijo recientemente que la compañía aspira a convertirse en una red de juegos para móviles comparable con la plataforma Xbox Live de Microsoft.
Zynga is laying off 18 percent of its workforce — which represents 520 employees — in a bid to reduce costs and more drastically restructure its troubled business toward mobile, according to sources close to the situation.
The move today will affect every part of the San Francisco social gaming company and cut $80 million in staff costs. But the action will also include the closing of its offices in New York, Los Angeles, Austin and Dallas, as well as the slashing of other major infrastructure costs, adding to the total expense reduction that is likely to be much larger.
The reason? Mobile — a business Zynga must conquer, despite its currently smaller prospects for monetization compared to its Web business.
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Sources said the reason for the more substantive cuts now, after earlier ones in the fall, is because the decline of its Web business has been more drastic than anticipated, said sources, while the rise of its mobile business slower than needed. That’s been especially true on the Facebook platform, which was once one of Zynga’s key, money-making partners.
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Zynga has already been on the cost-cutting path, closing less successful games and other more ambitious products that had been less than expected traction. For example, the company has “sunsetted” 18 games in recent months, as it has deployed more resources and development to mobile efforts.
